There are many things to consider when booking your outdoor photo shoot. Whether for an engagement or a portrait session, you want to ensure your images look stunning. Many people book their shoot thinking that the afternoon would be the best time to shoot since there is plenty of sunlight, but this is one of the worst times to do an outdoor shoot.

The afternoon light from the sun is often harsh and strong, which causes unflattering shadows. While diffusers and shade can help reduce these shadows, it still could be better. When should you schedule your outdoor shoot?

The Golden Hour.

Any professional photographer will agree that the best time to shoot outdoors is during what is known as the golden hour. Typically the hour just after the sun has risen or the hour just before the sun sets. During this time, the lighting is ideal because the sun is typically at its lowest point in the sky. As a result, the light is soft and diffused, which creates less contrast and shadows.

Additionally, fewer people are out and about during these hours, which gives you the bonus of not worrying about anyone walking in the background or distracting you during the shoot. The sun's glow at this time will also help add dimension to the background and allow more detail to come through the images.

How to determine the golden hour?

Since the sun rises and sets at different times every day, you want to make sure you plan accordingly. From about March to July, the sun will begin to rise earlier and set later; from August to December, the sun will rise earlier. Remember that your location will impact the length of time you will have this ideal light to shoot. As you move closer to the equator, the "golden hour" will typically not be as long because the sun moves up in altitude faster, so the light becomes harsher much faster.

While it may not seem ideal to wake early to get in your photoshoot, the images you will come away with are well worth this small sacrifice. Most parents also agree that booking their family shoots earlier in the morning was met with less resistance from their children. Keep this in mind when you decide to book your next outdoor shoot.